Technical Services

Lumen Efficiency Consulting offers multi-disciplinary services within the lighting industry that address and incorporate lighting and business objectives.  Technical Services from turnkey retrofits and replacements to individual task-related services that support lighting design, installation and commissioning.

Comprehensive Lighting Retrofit and Replacement

From review of existing lighting / controls and design of replacement material to installation and commissioning - a single source solution for end users, facility managers, and building owners.

Overview

Individual Deliverables and Technical Services for End Users and Facility Owners

Technical tasks that support a comprehensive effort to retrofit and replace existing fixtures and control systems with energy-efficient solutions.  These tasks can be part of an end user or facility owners' effort to update lighting and qualify for incentives including available grants and/or rebates. 

  • Audits
  • Bid Preparation
  • Fixture Evaluation
  • Incentive Document Preparation
  • Project Management

Overview

Ad Hoc Services for Lighting Professionals

Support services to complement and augment the comprehensive offerings of other companies (lighting designers, engineers, contractors) as a sub-contractor:

  • Audits
  • Calculations
  • Mock-ups
  • Photometry
  • Photography and As-Built Documentation

Overview

Photography

Lumen Efficiency Consulting offers photography services for outdoor lighting projects (examples shown in this gallery) plus, complete architectural photo and videographic services as project deliverables dictate.

Marketing Services

Whether a lighting designer or a manufacturer, lighting agency or value-added reseller - all businesses need to understand the market and their place in it.  Being all things to all markets is not a marketing strategy. 

 

Analyzing the market and evaluating current business offerings are the steps that put successful in position to better compete.  The result of this due diligence is an improved focus that enables firms to allocate precious resources most appropriately.

 

Rather than try to 'outsell the competition' (often resulting in decreased margins) - arm your sales teams business development professionals with:

  • Well-defined objectives
  • Consistent messages
  • Repeatable processes  

Marketing for the Lighting Industry

Successful lighting conglomerates and many independent fixture manufacturers benefit greatly from a well-executed marketing effort. Some of the largest lighting agencies in the US earn and maintain great brand value in their respective markets by representing strong lines, retaining (and obtaining) key personnel, and establishing high-level relationships with clients. Their continued success incorporates the gathering, processing and acting upon market intelligence gained intrinsically through their own tenure and formal marketing
efforts.

  • Increased Revenues and Margins
  • Improved Focus on Core Competencies
  • Reduced Operating Costs

Please navigate to the upper left marked "Marketing Overview" for additional information ...

 

How Marketing Benefits Manufacturers

Whether a manufacturers’ goal is to operate more profitably and invest in the continued operation of the business, or eventually divest (cash out) to a larger lighting conglomerate, marketing will play an important role in obtaining financial results.

 

Technology impacts the lighting industry more now than ever before. Accordingly, the expectations of many lighting manufacturers is that a high percentage of business shall be generated from newly developed products.

Please navigate to the upper left marked "Marketing for Lighting Manufacturers" for additional information ...

 

How Marketing Benefits Agencies

As known throughout the industry, successful lighting agencies are independent businesses that share common attributes:

  • Embrace entrepreneurial business practices
  • Understand local customer needs
  • Rank highly on customers’ supply chain

Please navigate to the upper left marked "Marketing for Agencies and VARs" for additional information ...

The Gaskins Series luminaire from Philips Gardo, specified by Hugh Lighting Design, adorns the perimeter of the 2009 Skyscraper of the Year - Aqua in Chicago. The Gaskins is a great selection for this high-profile project due its shape, proportions and photometric performance.  While it adds to the breadth of the Gardco offering - from a pure marketing perspective, this luminaire has a somewhat limited commercial applicability thus is not typically included in the product portfolio of a lighting conglomerate.